Webinar Series: Navigating the Canadian Fintech Ecosystem

Today, our startup founders joined an engaging session with Mark Sam to explore the fundamentals of Canada’s fintech landscape.

Mark Sam is the Founder & Managing Director of Major Street Enterprises, a boutique consulting firm that helps digital banking and fintech executives grow open banking, embedded finance and AI enabled revenues. He previously led Plaid’s Canadian growth and held senior roles at BCG and Accenture. He shared practical insights into how Canada’s concentrated banking sector, evolving regulatory environment, and upcoming innovations like open banking are shaping the market for fintech entrants.

This insightful session with Mark covered the following critical areas shaping Canada’s fintech ecosystem:

• The dominance of Canada’s Big Five banks and how it affects startup opportunity

• Digital banking behavior among Canadian consumers

• Regulatory essentials from FINTRAC, OSFI, and FCAC

• Key infrastructure shifts like real-time rails and open banking

This session gave founders a clear look at what it takes to enter and grow in Canada’s fintech space.

Huge thanks to Mark Sam for sharing his expertise, and to all the founders who joined us!