What do corporate buyers really want from B2B Startups?

Webinar Series
Written By Rafay Zia

This week, our founders got a behind-the-scenes look at enterprise procurement in a session led by Carl Karichian, a former Associate VP at Canadian Tire, digital transformation leader, data evangelist, and self-taught programmer.

Carl shared practical insights on:

  • How procurement cycles work in the private and public sectors

  • What marketing and sales assets stand out to procurement teams

  • Key considerations when reviewing or drafting Master Service Agreements

  • How startups can build trust and reduce friction in the B2B sales process

Thank you to Carl for helping our founders navigate one of the most complex, but critical paths to scaling: selling to enterprise.

Rafay Zia
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