Startup Spotlight: EasyFits – Revolutionizing Online Shopping Confidence
With the support of CI Ventures, CEO Safiya Khaki and her startup have navigated an inspiring entrepreneurship journey, leading to the innovation and launch of EasyFits. We first met Safiya as a student at Trent University when she joined our Fundamentals of Entrepreneurship program, and we have proudly supported her startup's remarkable growth ever since.
EasyFits' innovative team set out with the mission to address customer struggles around clothing fit uncertainties while shopping online, transforming these common worries into confident, enjoyable shopping experiences through their unique approach to virtual fitting.
Real-World Impact: Key Milestones
Featured in "The Business Advocate": CEO Safiya Khaki's journey, from personal challenges to entrepreneurial success, highlighted EasyFits' commitment to inclusivity and boosting shopper confidence.
Collision Conference 2024: EasyFits demonstrated their vision and captured strong interest from prominent retailers and investors, significantly enhancing their standing within the global tech community.
Website Revamp: Adopting a customer-first strategy, EasyFits dramatically improved their online presence, driving engagement and preparing the stage for successful real-world applications with retail partners.
Beta Launch Success: Successfully showcased their innovative solution through retail partnerships, marking an essential step in transforming online shopping into a confidence-building experience.
Trademark Achievement: Secured trademark filings, strengthening their brand identity.
Talent Growth Through Meaningful Partnerships
EasyFits continues investing in Ontario’s future talent through their ongoing partnership with Trent University. Providing internships and essential real-world experience, several interns have advanced to full-time positions, underscoring EasyFits' dedication to nurturing local talent and enhancing their innovative capabilities.
The Problem: Online Shopping's Guesswork
Shoppers frequently face uncertainty regarding clothing fit and appearance, leading to hesitation, abandoned carts, and costly returns. For many, this uncertainty also negatively impacts self-confidence, turning shopping from enjoyable to stressful.
The Solution: Confidence-Boosting Virtual Experiences
EasyFits offers innovative solutions designed to eliminate guesswork and elevate confidence:
Personalized Experiences: Engaging and interactive customer-focused experiences, dramatically improving online shopping journeys.
Seamless Integration: Easily integrated solutions for online retail platforms, enhancing customer interaction without technical barriers.
Customer-Centric Approach: Features rigorously informed by user feedback, ensuring ease of use and high customer satisfaction.
EasyFits is setting a new standard in online shopping by prioritizing confidence, clarity, and inclusivity.
Discover more about EasyFits and their journey: easyfits.ca.
