Part 1: Webinar

Join us for a webinar focused on one of the most critical early-stage challenges for international entrepreneurs: customer discovery. Many founders struggle with identifying their true target market and then building meaningful connections with potential customers. This session is designed to give you practical frameworks and actionable steps to help you overcome those barriers.

We’ll cover:

• Narrowing down to the right customer segment for your product.

• Approaches for building trust and effectively engaging with Canadian clients.

• Guidance on surveying—how to create and analyze them to validate your assumptions.

Carl is a former Associate Vice President at Canadian Tire, a self-taught programmer, a certified Scrum Master, and an all around talented digital marketer. He has a Bachelor of Science with Honours in Life Sciences from McMaster University and a Master of Management of Innovation from the University of Toronto.

Part 2: Workshop
All startups that register for the webinar will be requested to participate in a follow-up 1:1 workshop with Carl. This personalized session is designed to apply the insights from the webinar to your specific business needs, and will be scheduled individually following the live session.

We look forward to having you with us!